Shooting Touch

Shooting Touch is an international sport-for-development nonprofit based in Boston and Rwanda, using the mobilizing power of basketball to bridge health and opportunity gaps for youth and women facing racial, gender, and economic inequities.

But people don’t repeat mission statements — they remember stories.
This motion piece helps Shooting Touch tell theirs. Drawing from the brand’s bold color palette and distinctive line art, I directed and animated a narrative that translates their impact into something emotionally resonant and globally shareable. Designed for the homepage, big-screen events, and social, the animation creates a clear, accessible entry point for anyone discovering the organization for the first time.