Mobile Healthcare Association
Brand Identity | Herzog & Schindler | 2022-2024
Mobile Healthcare Association serves its members by facilitating educational opportunities and long-term networking alliances to strengthen members’ capacities, support industry excellence, and promote mobile health clinics’ important work and contributions.
At Herzog & Schindler, we created a custom brand identity, and color systems, and incorporated the system into the website and a motion reel showcasing the homepage.
A Brand Centered around People
The Mobile Healthcare Association’s new brand is designed to emphasize the deep connection between people and healthcare. Through a vibrant color palette symbolizing accessibility and inclusivity, we crafted a visual identity that ensures healthcare feels within reach for everyone. Prioritizing user-friendliness, we created an intuitive design experience, complete with custom icons representing different healthcare categories—making navigation seamless and engaging.
Bringing the Conference Experience to Life
We designed custom illustrations showcasing the host cities of the conference, adding a local touch to the event’s identity. To enhance the onsite experience, we also created thoughtfully designed printed materials, ensuring a cohesive and engaging brand presence throughout the event.
A User-Friendly and Informative Digital Experience
The Mobile Healthcare Association website balances rich information with user-friendly navigation. Thoughtful categorization and a distinct color system ensure clarity, making it easy for users to find what they need.
