People: Magic of Herbs

"Believe in the Magic of Plants"

People (皮宝) is a leading Chinese skincare brand that blends traditional Chinese herbs with modern technology. This promotional marketing animation for the Double 11 “Singles’ Day” shopping festival reveals the almost magical journey behind its product development.

I collaborated with Studio Fishball as an animator to bring this piece to life. Through Mr. Cell, an animated guide, viewers follow a playful yet insightful story—from a 1500 AD jungle to a modern lab, where herbal wisdom meets scientific innovation. This narrative highlights People’s commitment to targeted skin repair through botanical extracts.

This project resonated widely across Chinese social platforms. Shared on WeChat, Weibo, and Red, it garnered 85,000+ views, 2,000+ likes, and over 1,200 reposts, highlighting its cultural relevance and visual storytelling power.

Director: Yiting Nan & Haolun Liu