Herzog & Schindler – Digital Brand Experience

Brand Identity, Website Design, User Flow, Product Design | Herzog & Schindler | 2024

Herzog & Schindler is a brand innovation and management consultancy helping companies build the future of their business. I collaborated on the creation of a new brand identity, seasonal visual systems, and a responsive website that brings the firm's strategy to life through a clean, intuitive digital experience.

Working across visual design, interaction, and systems thinking, I contributed to the site’s structure, layout, and modular components in Figma. The result is a cohesive, scalable design that reflects Herzog & Schindler’s personality while supporting clarity and usability across devices.

Creating an innovative website

My Role

Visual Designer, Motion Designer, Website/Product Designer
Collaborated on art direction, responsive UX/UI design, SEO strategy, and launch promotion.

Duration

August 2023 – January 2024 (21 weeks total)

Tools

Figma, Adobe Creative Suite, Google Analytics, Google Suite, Miro

Team

Rich Nelson (Creative Director), Greg Bond (Designer), Anna Yu (Design + Motion), Allison Shaw (Communications and SEO), Jordan Cole (Social), Adhish Patel (Development)

Goal

To create a forward-thinking website that reflects Herzog & Schindler’s strategic and creative capabilities. The goal was to showcase the firm’s wide-ranging work across sectors, improve user experience, and give prospective clients a more intuitive, engaging way to explore services and case studies — all while strengthening brand presence and discoverability.

The Challenge

The previous site was static, visually outdated, and difficult to navigate. Clients had trouble accessing project content and understanding H&S’s full offering. The site lacked storytelling, interactive depth, and didn’t support the firm’s ambition to be seen as a modern, multidisciplinary innovation partner.

Celebrating milestones

Every year, I create a holiday animation to celebrate our achievements over the past year and the excitement of the year ahead. In a recent milestone, we also marked our 5-year anniversary with a "Perfect Fifth" themed identity, featuring an animation, printed cards, and a custom-designed notebook.