Dell Technologies Capital

Motion Graphics | Herzog & Schindler, Design Axl | 2022-2023

I proudly celebrated two years of partnership with Dell Technologies Capital, highlighting key milestones that reflect the hard work, innovation, and commitment to excellence. These achievements underscore the power of teamwork in driving both individual and shared success.

Throughout 2022 and 2023, my collaboration with Dell flourished, focusing on the Quarterly Motion Identity and seamlessly integrating the updated Dell design system in 2023. This partnership not only enhanced the visual identity but also aligned with Dell's evolving brand strategy, reinforcing a cohesive and dynamic presence.

In 2023, while collaborating with DTC, I had the opportunity to work with the newly developed Dell brand visual system. This year, the colors chosen for the system are incredibly engaging and remarkably vibrant, significantly elevating the overall aesthetic appeal of the design.

The 2022 identity refined and evolved Dell’s previous design system, placing a stronger emphasis on a playful, vibrant, and upbeat aesthetic. This updated approach sought to evoke a sense of energy and optimism, while still maintaining the brand's core values and visual elements.