Dell Technologies Capital

Motion Graphics | Herzog & Schindler, Design Axl | 2022-2023

I proudly celebrated two years of partnership with Dell Technologies Capital, highlighting key milestones that reflect the hard work, innovation, and commitment to excellence. These achievements underscore the power of teamwork in driving both individual and shared success.

As Motion Director and Animator, I led concept development, storyboarding, and animation for Dell’s Quarterly Motion Identity. Collaborating with the team and client, I integrated their updated design system to strengthen brand consistency and visual storytelling.

In 2023, while collaborating with DTC, I had the opportunity to work with the newly developed Dell brand visual system. This year, the colors chosen for the system are incredibly engaging and remarkably vibrant, significantly elevating the overall aesthetic appeal of the design.

The 2022 identity refined and evolved Dell’s previous design system, placing a stronger emphasis on a playful, vibrant, and upbeat aesthetic. This updated approach sought to evoke a sense of energy and optimism, while still maintaining the brand's core values and visual elements.